Tuesday, August 01, 2006


There isn't a lot on TV more obnoxious than the "Truth" campaign against tobacco companies. Now don't get me wrong... I'm not a big smoking fan. I find it just as annoying as the next person. In fact the inherent smell of people who regularly smoke is pretty revolting. But if there is something out there that would make me want to light up a Marlboro and inhale deeply it would be Derrick Beckles, the doughy slovenly spokesman for the new Truth campain whudafxup. The campaign revolves around this mildly retarded individual as he goes around and asks a physician it's possible that he has a "zephyr". When he gets a blank stare from the physician he informs us that "zephyr" was used as a euphamism for cancer by tobacco executives. Hilarity ensues. Other commercials involve him asking about surgeon general warnings on mattresses and trying to find treatment clinics that will help him break the habit of jogging and eating M&Ms.
The really sad part of this whole endeavor is that it's not like it's that hard to come up with an advertising campaign against smoking. Just show some 50 year old lady who's been smoking her whole life and looks like a catcher's mitt and have her read off a spiel in her raspy smoker's voice about the dangers of inhaling and voila! You've got a commercial that's infinitely more informative and infinitely cooler than this pseudo documentary footage.
It's been a long time since I've posted, but I felt that this really did deserve commentary.


At 4:34 PM, Blogger Ricardo Grande said...

The blog lives! Long live the blog!

At 11:40 AM, Blogger fuhget_about_it said...

Personally I like the truth campaigns...some more than others...but they generally don't preach the way that a commercial with a disgusting smoker's voice reading off dangers might feel. I mean, mucus and gross stuff that sounds like someone's gurgling when they're really just a long time smoker speaking naturally can be effective for some, but I think the commercials are targetted to a specific group. They may not work for you and me but they might for others. I mean, commercials for some movies that I already think aren't worth a free showing sometimes make me want to see it even less after I watch their commercials, but maybe it works for some people. Everyone's entitled to thinking what they want about an ad, but to say that they're innefective I don't think is fair.

At 4:41 PM, Blogger romeotheBT said...

I don't know... maybe if they revealed that Derrick Beckles was a smoker at one point and that's how he turned out... that'd be effective for me.

At 11:59 PM, Anonymous Anonymous said...

there's a video on youtube where derrick beckles goes to some white supremacists while wearing bike shorts and he is smoking a cigarette. coincidence or conspiracy?


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